Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing quality content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.

Trending social media platforms are Facebook, Instagram, Twitter, LinkedIn & YouTube.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms. For example, Hootsuite & SkedSocial are social media management tools, which can help you achieve success with your social media marketing.