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Google Partners Masterclass

| In Advertising , Branding , Google , Technology

Engaging Your Target Market with Google Partners Masterclass On Tuesday 11 August 2015, we attended the Google Partners Masterclass in Docklands, Melbourne. We love attending events like this to keep ahead of the game. We covered the latest and most […]

August 13, 2015
Facebook Trial: Content Creators to Benefit from Video Ads

| In Advertising , Social Media , Technology , Uncategorized

Facebook is trialling video ads revenue sharing with brands and agencies Revenue sharing is coming up strong with social video ads. Similarly to YouTube, Facebook is trialling practices that share revenue generated from video ads with video content creators. Facebook […]

July 2, 2015
Branding and Online Marketing with Apple Music

| In Advertising , Branding , SEO , Social Media , Technology , Uncategorized

Apple Music: rich opportunity for branding and online marketing How is your branding and online marketing strategy going to make the most of Apple Music? With Apple Music set to launch on Tuesday 30 June, read on to understand how your brand may reap […]

June 25, 2015
Facebook for Your Business: GIFs and Instant Articles

| In Advertising , SEO , Social Media , Technology

GIFs for users and Instant Articles for Publishers Facebook has released its much anticipated Graphics Interchange Format (GIFs) loops. Examples of GIFs include text that magically gets larger and smaller, twirling icons and waving hands. Why is this so exciting? Because […]

June 11, 2015
Social Media: Your Brand

| In Advertising , Social Media , Technology

If Hillary Clinton can use social media, so can you Need more convincing to use social media to broadcast your brand? We don’t need more than this: Hillary Clinton’s presidential bid using YouTube and Twitter. Clinton has used video as […]

April 15, 2015
SKIP AD: GOOGLE

| In Advertising , Social Media , Technology

Google asks viewers to “skip ad” Google keeps viewers watching through seven-and-a-half minutes of advertisement, using nothing more than animation and reverse psychology: SKIP AD. The video is Google’s pre-roll ad for Android, featuring more than 100 of Android’s animated characters. […]

April 14, 2015

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